Österreichische Lotterien – Largest Scratch Card in Europe – Christmas Market at Vienna City Hall Square

For the Vienna Christmas Market, we created a striking highlight: the largest scratch card in Europe. Right at the Rathausplatz, we managed our own sales stand featuring classic scratch cards and a daily live prize draw that attracted visitors like a magnet. Every day at 6:00 PM, 7:00 PM, and 8:00 PM, winners were drawn – and they got to reveal one of the three gigantic scratch areas. Excitement, audience, live atmosphere: an experience that generated genuine enthusiasm right in the middle of Advent. Daily prizes of €100, €150, and €200 were up for grabs – instantly, on the spot, and accompanied by a lively presentation. A project that demonstrated how effective interactive ideas can be in public spaces – and how to make brands stand out at the Christmas market.